Brooks Shoes

Brooks Sport Inc. was known as the creator and promoter of performance footwear, apparel and accessories in over 40 countries worldwide. Brooks Sports is a nature loving company and an advocate of green living, help the world regain its natural beauty.

Brooks Inc. was the founder of the world's first biodegradable shoe, a breakthrough in environmental innovation in the sports industry. This biodegradable shoe, the shoes are known BioMoGo friendly environment designed for athletes especially for runners. Sole BioMoGo are made with natural and non-toxic additive that will promote the breakdown of polymers in an average period of 20 years. It is also expected to save about 30 million pounds of landfill waste over the next 20 years.

"Introducing BioMoGo in our collection is just one way Brooks is doing its part to ensure that our customers have a healthy environment for the long term." Said Pete Humphrey, vice president of research and development of sports footwear Brooks Inc.

What about the performance of running shoes? "The main reason we can not yet offer a fully biodegradable and top sole is the lack of performance over existing biodegradable ... are not strong enough to withstand the difficult operating conditions," said Derek Campbell, the engineer materials, which has led the creation of BioMogo. "We can not wait 10 years to make a shoe that is perfect," said Brooks BioMoGo requires an absence of oxygen, the presence of moisture and countless microbes decompose. They also said that the performance footwear Running with these soles BioMogo present by the end of 2009.

What are the views of the riders who are the beneficiaries of this new feature? "The riders will not sacrifice performance just to be environmentally friendly," said Greene. "But if BioMoGo will perform the same way as other shoes, then the riders may find," he said. Who are good, the riders will not settle for less. Their performance running is their main objective.

With the Brooks Sports Inc. first step to save nature, other manufacturers followed their movement by rushing toward the "green" hype. They began to insert their sole biodegradable running shoes. But this is not an obstacle for Brooks, because it can lead to many competitors, although it is a given. Brooks shoes has been shown that the quality of running shoes so they should not worry about others competing with them. Their positive point is that they are the ones who started this great movement to save the environment and give a better performance running shoes for their customers. So far, they are the first company running to create, design, and shoes favorable market environment and other accessories in the sports sector.