Parkour Shoes

This year's street style Anta, special, seven wolves brand stores, with a gradual increase in the proportion of MS Office Shoes series Street and sports-related promotional activities, but also won the for firms in many sports, 361 organized basketball entertainment, street-style "activities, sponsoring special stage of the" National Ultimate Classic, "and so on, more" Starling "," action tyrants "and Other brands well built "movement of the street culture" flag entered the "street sports" in the field.



All because this series of shows and entertainment street movement in a form of exercise is the new generation of Chinese youth groups have become popular. Stunt Bike, skate, street basketball, graffiti, hip-hop original street outside the cities in China, it is not uncommon. "Culture Street" across the oceans, affecting families, youth fashion, but also put China on the domestic market of sports shoes brand in this segment of antennae.



"Street Culture" in the name of the brand new Starling



"Starling" is the early promotion of a product Footwear Council. Back in the 90s, the starlings began to play the type of products closer to the tide, and in 2007, played "Shoes Council family" slogan, first step in establishing the shoes in the position in the fashion market in this segment. Currently, the denim campaign starlings in the street element, the choice of denim fabrics, fashion and meet the tide by playing unique concept of family psychology. In addition, as the early promotion of beach sandals, has formed a starling shoes and accessories complete production system, to fully meet the tides of consumer demand to play family. Was concerned about the development trend of young starlings, with a unique concept in the fashion element, to create contemporary youth are fond of "play equipment tides." In the starling family of products Japan and Korea are fully reflected wave, its first product --- Footwear Council, sandals and jeans and other sports enjoyed by young people.

By sponsoring extreme sports games, hand in hand "Super Girl", is a myna growing influence significantly to the brand and fashion magazines together, the online media (Youku, PPS), etc. mark. Starlings and Hunan TV "Super Girl" show to become a "2009 Super Girl network of strategic partners, through which well-known for promoting the dissemination of popular television shows, coupled with" Fast Women "strong appeal, starlings have been the concern of users across the country, the trend has also been a large number of men and women of all ages. As "Happy Girls" public and target customers Starling brands are very good, so the "Super Girl" This powerful combination significantly improved the mark.



Step dominated campaign of street-type cells



Step dominated launched the movement "street cell type to promote the rejuvenation of the evolution of Chinese clothing for the mission, and establish a" center of the street culture of China's research, which is the first case in China. Step dominate new design center equipment and research center established street inch trends of product development, the stage is dominated by the culture of street lights as the nucleus, in streets of the essence of sport and fashion elements of movement, combined with market demand in the elegant streets of the fashion-cell type, three cell concept sports meet under different market and consumer demand for product development.



Step is dominated in the branding, previewed by the street culture of advertising, packaging, forming a platform for public awareness campaign for cell type in the street and lay a solid floor on the market base. Primary means of promotion based on the mainstream media, fashion, media and others.