Posted on April 8, 2010.
Chuck Taylor and the history of Converse All-Stars Chuck Taylor All-Stars, chucks, Converse All-Stars, Cons - what you call, this shoe is one of the most successful shoe in history. Designed in 1917, the shoes have been extremely popular across decades and cultural revolutions.
It all began in 1908 when Marquis M. Converse Rubber Shoe Company was opened in Malden, Massachusetts. Two years later, Converse was producing 4,000 shoes a day. But it was not until 1917 that the Converse shoe really hit its mark. Marquis wanted to capitalize on the popularity of basketball that swept the United States, and so he decided to create the Converse All-Star. In 1918, the basketball player Chuck Taylor (who was still in high school at the time) received his first pair of Converse All-Stars and fell in love with the shoe. Taylor wanted to be a basketball player. At age 17 he played for the Firestone in Akron. But rather than seeking glory on the basketball floor, Taylor has come to be one of the sellers of footwear and the most important evangelical basketball history. In 1921, Taylor began working for the office of Converse Shoes in Chicago. He suggested some changes to the Converse All-Stars design, including extra ankle protection and flexibility. Finally, the signature of Chuck Taylor is wallowing in each patch All-Star, which marks each pair of sneakers from Converse All-Star. The shoes became the undisputed favorite among players of basketball. When basketball started at an Olympic Games Summer Olympics of 1936, the basketball team triumphed United States Canada. Each of the players of the United States wearing a pair of Converse All-Stars.
Taylor went around the country selling sneakers Converse All-Star, but he never became rich from sales of shoes. In fact, all Taylor Converse Shoes ever won was his salary.
To date, the Converse All-Stars are the most successful selling basketball shoe in history. At the turn of the 21st century more than 750 million pairs of Converse All-Stars had been sold. Converse Chuck Taylor preferred his All-Stars blank, but the variation of the most popular color is the traditional black (though the shoes are available in all sorts of combinations of bright colors and funky).
Despite the immense popularity and success of Converse Shoes, the company managed to go bankrupt. In 2003, Nike bought Converse and more material on how Converse doing business has changed. Converse plants have been transferred abroad, and the traditional canvas fabric 2-ply has been replaced by 1-ply "textile".